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10th Annual Pace Pitch Contest - Pitch 2 Alive Inside - Keith Wright and Martine Nezerwa


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Pace University's Entrepreneurship Lab

Alive Inside

Executive Summary

In this era of technology, it is important for everyone to have some degree of digital literacy. However, in the United States alone, we have a large number of senior citizens that do not know how to communicate and survive in this world run by technology. In addition, there is an increasing number of senior citizens that suffer and die with some form of dementia and Alzheimer'sDisease (AD). According to the Alzheimer's Association, more than 5 million Americans are living with AD and is the 6th leading cause of death in the United States. Research has shown that the subconscious and minds of this often forgotten population can be stimulated with technology as evidence with music and memory programs. Therefore, it is important to be able to combine advancement in computer science and technology to design and develop products that can improve the quality of life of many older adults, as well as their caregivers, especially those suffering from memory loss, dementia, and AD.

The goal of the team is to develop mobile applications for Android and iOS devices that will be utilized by dementia and Alzheimer's patients. A mobile app called Alive Inside will stimulate their memory through music of their youth, special life moments, and hence improve their quality of life and hopefully create an improved daily demeanor which makes it meaningful to caregivers as well.

This personalized music streaming app is based on the award-winning documentary Alive Inside that studies the effect of music on seniors' subconscious. Alive Inside app is different from other music app because it offers the user a personalized music listening list based on their personal lives. The mobile app will be offered for 99 cents to individual users. However, to account for maintenance and update costs, the team intends to associate with hospitals and nursing homes. In the United States alone, there are 16000 nursing homes with 1.6 million occupants. The team will partner with nursing homes where every nursing home that wishes to provide our app to their residents can contribute $100 for app support.

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