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11th Annual Pace Pitch Contest - My People App - Cyrielle Eutrope


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The Pace Pitch Contest is based on the Elevator Pitch concept, popular in the venture capital community. It is an extremely concise presentation of an entrepreneur's idea, business model, marketing strategy, competitive analysis, and financial plan, which is delivered to potential investors. The premise is that it could be made in a few minutes, should the entrepreneur spot a potential investor on an elevator and have the opportunity to pitch their idea during the brief ride.

Each Finalist will have exactly three minutes to pitch their new venture idea to a distinguished panel of judges and an enthusiastic audience. In addition to broad participation at Pace, we have been pleased to welcome student competitors from a number of other universities, including Columbia, Harvard, MIT, NYU, Princeton, and Stanford.

MyPeople app was created to make your daily life easier. Tired of spending hours organizing your schedule? MyPeople App will do it for you. Connect your calendar application to our app, create a new task, add a description to it (deadline, effort and priority), and we will take care of the rest.

The user will not have to think of how to organize its time; the app will do it for him according to several criteria.

Criteria analyzed:
Existing tasks: Everything already scheduled is considered to avoid conflicts between tasks and, if possible, give some rest to the user, in order to make their lives more confortable.
User profile: the user can say their preferences about how their lives must be. For example, he or she might want to define that they don’t want to have any tasks scheduled for weekends, or special dates such as birthdays.
New task: When adding a task, in the description of it, the user will be able to add a deadline, the level of priority (high, medium, or low), and the effort needed to complete this particular task (number of hours).
Others: when creating a task, the user can put additional information in order to improve the scheduling decisions. For example, he or she can add the location where the task is going to be made, and our app is going to avoid scheduling it too closely to other tasks scheduled in different places.

Target Market and Goal:
Our main targets are University students and people with an active life style.
They need to be time efficient and do not have time to plan it.
We believe that MyPeople App will organize their calendar efficiently and avoid waist of time.

Next Steps:
In this first version, the app already schedules the task, without asking the user to confirm. The next think to add to the app is the possibility of the user to choose between possibilities that the app gives before the task is scheduled.

Further additions are integrating MyPeople App with Google Now, to make the scheduling more personalized and accurate; likewise, add voice services and task suggestions.-

Presented By: Cyrielle Eutrope, Mariana Gomes, Luiz Henrique, Everton Correa

For more information, please visit

Pace University's Entrepreneurship Lab

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