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11th Annual Pace Pitch Contest - Neta - Sijia Pang, Yiqui Gao


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The Pace Pitch Contest is based on the Elevator Pitch concept, popular in the venture capital community. It is an extremely concise presentation of an entrepreneur's idea, business model, marketing strategy, competitive analysis, and financial plan, which is delivered to potential investors. The premise is that it could be made in a few minutes, should the entrepreneur spot a potential investor on an elevator and have the opportunity to pitch their idea during the brief ride.

Each Finalist will have exactly three minutes to pitch their new venture idea to a distinguished panel of judges and an enthusiastic audience. In addition to broad participation at Pace, we have been pleased to welcome student competitors from a number of other universities, including Columbia, Harvard, MIT, NYU, Princeton, and Stanford.

Neta, is a social network platform that provides a unique navigation based networking function, which helps people who are under similar geographic locations immediately group together from a specific event or based on common interests or similarities. Neta users can either create a Neta group (air group) that is bonded with a specific location point or range, or detect and join any Neta group that matches with their current location points or ranges. Once a Neta group is created, it becomes an independent small virtual platform that members of the group will be able to chat with each other no matter where they are. This way, Neta acts as a contact book that enables everyone to collect contact information of different kinds of people they encounter under different locations.

The initial target users of Neta are mostly college students, which we believe, are our most loyal, potential and important users at the beginning stage. Specifically, in a typical university of United States, students rarely have the chance to interact with most of their classmates until they start talking to someone particularly since people just come to class and left right after the class. In this aspect, students are hard to make friends connections or enhance networks from their various classes. However, with Neta, students in the same class can be gathered together quickly in a group based on their location ranges and communicate effectively and easily through Neta’s online platform. Neta works in a flow from offline intersections to online communities and then back to offline interactions. That is to say, all of the online Neta connections or groups are bonded with some sort of offline intersections, (such as people from the same class) and thus users can easily migrate to offline communication modalities from the established online communities later. More importantly, the possibility of the members under the same Neta group that have had any physical contact before or may have any physical contact in the future is maximized. Therefore, Neta balances the quality and quantity of social networking, enhances network efficiency, solves communication problems and encourages more social networking activities.

Presented by: Sijia Pang, Yiqiu Gao

For more information, please visit

Pace University's Entrepreneurship Lab

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