2006 Third Annual Pace Pitch Contest - Rethos.Com - Alexander Salzman, Chris Advansun
Pace University's Entrepreneurship Lab
Alex Salzman began his career as an entrepreneur at the age of 17 by approaching Toronto based entertainment company Sights and Sounds with a strategy to help them win national sponsorships. The company successfully implemented the plan and the experience afforded him valuable insight into youth marketing and corporate event sponsorship. Shortly thereafter, Alex organized and successfully executed a charity bicycle tour, "The Vancouver to Toronto Ride For Youth". Instigating the project afforded him valuable people and project management skills, as well as opened his eyes to the power of youth to bring about social change. In 2004, Alex postponed his degree in behavioral economics at Princeton University to assist in the launch of TerraCycle Inc - a New Jersey based company producing the world's first product derived from and packaged in waste! Alex assumed the roll of Director of Product Development. After co-founding Blue Horizon Media in 2005, Alex returned to Princeton University to complete his degree.
Chris Advansun is the essence of a social entrepreneur, having launched ventures in both the for-profit and non-profit space. In 2001, Chris founded SmartPages, a company specializing in executing product-based fundraising campaigns for Ottawa based charities addressing poverty. This valuable experience lead him to work closely with such non-profit organizations as The Shepherds of good Hope and The Kanata Food Cupboard, and manage advertising clients and distribution partners including GoodLife Fitness, Pizza Pizza and Chapters Indigo. In developing SmartPages, Chris realized a commercial enterprise with a social mission, whose success depended on that of his non-profit clients. In 2002, Chris launched Our Changing Planet, a public education campaign communicating a science-based analysis of climate change to Ottawa secondary school students in interactive workshops. Co-founding Blue Horizon Media answers to his personal desire to use his expertise in communication and entrepreneurship to make a significant social contribution.