Pace University's Entrepreneurship Lab
Heather O'Shea is a full-time Pace University student who is graduating in January 2007. She is pursuing a dual BBA in Marketing with a concentration in Advertising and Promotions and Management with a concentration in Entrepreneurship. She is also the treasurer of the Pace Advertising club. Heather created her position as promotions manager at WPUB, Pace University Broadcasting. As promotions manager, she leads a team to pursue sales on air and in their monthly music and arts magazine, promote WPUB events, and set up public relations between promoters and the radio station. In addition, Heather spent the past summer as a media research analyst intern at Mediaedge:CIA where she researched consumer attitudes and media preferences for clients. She is currently a new business intern at Kirshenbaum Bond and partners where she assists account executives in pitching campaigns to possible new clients. Heather hopes one day to open a vegetarian restaurant in the New York City area. In her free time she likes to cook, knit, play the bass guitar, and ride her bike.