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2016 Twelfth Annual Pace Pitch Contest - Pitch 1 DimOgo Luggage - Alexandar Dimcevski (4 Of 10)


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DimOgo Luggage
Executive Summary

DimOgo Luggage purpose is to provide products that make the travel experience as convenient and fluid as possible for travelers. DimOgo was founded by CEO Alexandar Dimcevski and Co-founder Robert O’gorman. Mr. Dimcevski is an international student Majoring in Finance and brings perspective as a frequent traveler. Mr. O’gorman is an international student Majoring in International Management. Passengers spend countless of millions of dollars on unnecessary additional costs.

These costs occur in two distinctive ways: 1) checking in an empty suitcase, 2) purchasing new suitcases for more luggage space. An unnecessary amount of money and time is lost taking care of these problems. DimOgo is making an expandable suitcase that fits the criteria of a small carry-on as well as a large check in a suitcase. DimOgo’s target market is the global luggage industry, worth $31B. From the wealthy to the needy, all categories of travelers that buy luggage. DimOgo narrows the focus to the middle and upper-income individual who considers himself/herself to be a frequent traveler and will pinpoint strong focus on women and business travelers. DimOgo will rely heavily on conventions, such as the 13th annual Summer Luggage, Gift & Travel Goods Show planned by The National Luggage Dealers Association (NLDA).

DimOgo will complement this strategy with search engine marketing and strategically placed commercials. The majority of revenue will be from sales to retailers. With a minority of revenue coming from direct sales to the customer via our web page. Fugo optimizes to solve the same problem as DimOgo, however, DimOgo’s solution is superior. DimOgo also faces competitions from businesses that specialize in aspects of what it does. Samsonite, Rimowa, and Tumi are all partial competitors in this regard. Competitive advantages include: Customers friendly suitcase; emotional appeal with international students and the American Dream; contact with recognized design company; supported by a distributor with 30 years of experience in the luggage industry.


Alexandar Dimcevski is an international student studying at Pace University, Pleasantville, New York. Originally from Gothenburg, a small industrial and fishing town in Sweden. As a full-time student and part of the Men’s Swimming & Diving Team my day to day schedule is very hectic and a pure enjoyment. I am part of the Lubin School of Business with an expected bachelor’s degree in 2018. What attracts me to my major Finance, in general, is my personal experience of investing in the Swedish markets from my dorm room. I find it very liberating to be in control and accountable for my own financial decisions. I hope my major in Finance and the knowledge that comes it one day will reveal opportunities that I otherwise would have foregone.

Pace University's Entrepreneurship Lab

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