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Creating And Building A Fashion Brand By Lynne Lambert, NYCsubwayline.net

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Pace University's Entrepreneurship Lab
www.pace.edu/elab

http://bit.ly/elabfashion

The presentation explores the challenges of the building and branding a unique brand. Topics include financing, production, marketing and operation.

Lynne Lambert, NYCSubwayLine.net
Inspired by the colored circles of the Boro Hall subway sign, Lynne launched a line of tees and hats featuring these iconic NYC subway circles, and the NYC Subway Line was born.

Financed by the $125K life savings from her acting career, sales have ranged as high as $1.2 Million dollars. With no business training at all, but a strong background in marketing herself as an actor, Lynne had a steep learning curve for running her business. In 2007 she was one of the winners of the "Make Mine a $Million Business" competition sponsored by American Express.

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