Pace University's Entrepreneurship Lab
The presentation explores the challenges of the building and branding a unique brand. Topics include financing, production, marketing and operation.
Lynne Lambert, NYCSubwayLine.net
Inspired by the colored circles of the Boro Hall subway sign, Lynne launched a line of tees and hats featuring these iconic NYC subway circles, and the NYC Subway Line was born.
Financed by the $125K life savings from her acting career, sales have ranged as high as $1.2 Million dollars. With no business training at all, but a strong background in marketing herself as an actor, Lynne had a steep learning curve for running her business. In 2007 she was one of the winners of the "Make Mine a $Million Business" competition sponsored by American Express.