The Entrepreneurship Implementation practicum course is a unique experience for students who want to actively engage in the entrepreneurial start-up business process. This course is designed to offer students direct experience with entrepreneurship and exposure to the entrepreneurial mindset in a supportive environment. Class meetings are held in the Entrepreneurship Lab and will focus on understanding and evaluating the steps necessary in order to launch a new business venture. In addition to lectures, presentations and other interactions with the professor, students will work with entrepreneurs and practicing professionals in the field of entrepreneurship.
The Entrepreneurial Implementation course will include a mixture of formal lectures on key subjects, covering both theory and practice; a variety of guest speakers; focused workshops; individual hands-on mentoring; collaborative work on projects in the Entrepreneurship Lab; group discussions and peer review; as well as field trips to relevant sites and/or activities.
Students will gain a real understanding of what is required to actually launch a new venture and an appreciation of the genuine challenges faced in such an undertaking. The course takes a holistic approach by providing a comprehensive, multi-disciplinary, integrated, and experiential program where students have the opportunity to acquire critical knowledge, skills, and abilities. Ultimately, it will provide an environment where students can safely experiment with their venture concept, allowing for both successes and failures without the consequences they would otherwise face in real world scenarios. By developing analytical skills and risk-management behaviors, students will be better equipped to successfully pursue sound entrepreneurial opportunities.
This course is designed to enhance these critical competencies:
Entrepreneurial opportunity identification and analysis
Pro forma financial statement preparation
Project management procedures
The lean startup methodology
Market validation techniques
Structuring a new business entity
Deal negotiations and contract specifications
Guerilla marketing practices
Selling and sales management