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Social Media For Startups By Wendy Felton


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Pace University's Entrepreneurship Lab


Social media has made it possible to find investors, hire business partners, and connect with customers—all online. But can social media lead to startup success? This presentation will introduce the online tools and metrics entrepreneurs can use to boost the bottom line.

Wendy Felton is the social media manager at the Lubin School of Business. With a decade of experience in communications, Wendy has represented numerous companies and brands in person, in print, online, and on camera. Prior to joining Pace, she launched the social media presence at the UCLA Fund and managed guest communications at Universal Studios Hollywood. Her writing has appeared in national publications, and she's been cited in worldwide media outlets like the Times of London, the Guardian, and most recently, the New York Daily News.

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